Basic
The Pantene ad uses the
association technique. This ad does this with the statement, "Strong is beautiful." This is implying that if you use this Pantene product, you will have strong, undamaged hair. Strong is then associated with beauty which targets an audience to want strong hair. If they obtain strong hair, the ad basically says they will obtain the beauty that comes with it because the two are associated with one another in the ad.
The Maybelline ad is utilizing the
bandwagon technique. In the bottom right corner of the ad, it states, "Individuality? We're all for it." The "all" in this statement implies that everyone is buying this product to express their own individuality. This is ironic because if everyone is buying Maybelline products, they are not separating themselves from what everyone is doing. The bandwagon technique uses the key word "all" in their products mainly to attract an audience that wants to fit in with a crowd.
The majority of the ads in this Marie Claire magazine depicts the
beautiful people technique. The Nine West eye wear ad stands out with this technique because glasses are stereotyped to make someone look like a nerd. The woman used in this ad looks like anything but a nerd. Her beauty is a major aspect of this ad. By using her beauty, the ad attracts a specific audience that is willing to spend a lot of money so that they look beautiful in glasses like the model in this advertisement.
The Land's End ad stood out to me because they used a well known celebrity, Emma Roberts. This ad uses the
celebrity technique because Emma Roberts attracts an audience with her popularity. She is a very well known actress and by using her as a model, people will want to buy Land's End products to look like her and have the same style as her. Furthermore, there are no words on this product which makes Emma and her popularity the center of this ad.
Intermediate
The Secret Deodorant ad exhibits the
flattery technique. In their "stress test," they provide an image of a press agent clearly under stress. They try to reach their audience by complimenting them through what this agent is doing. The ad mentions, "because you're pretty." This complement serves to flatter buyers through what the agent is going through and connecting them to her story with a compliment of being pretty. Another ad that does this is the Loreal ad. They mention, "Because you're worth it." In their ad. These compliments go a long way in the advertising world.
In this current magazine, many of the articles had new products which used the
new technique. The new Neutrogena Hydro Boost Water Gel was an ad that demonstrated this technique. The advertisers state, "No wonder women have made this the best selling new product in the skin care world." The best selling correlates to the new product and implies that because it is new, it is the best skin product out there which is why is doing well in the markets.
The Tampax ad uses the
rhetorical question technique in order to spark a thought about their product. This ad asks, "what does life look like during your period?" This rhetorical question is brought up mainly to imply that during a woman's period, life is not all that great. The ad answers this question by stating, "Life looks great with Tampax Pearl." It even provides a hashtag, "#LooksLikeThis" and a visual image of a woman on a bike near the ocean. Therefore, this ad reels buyers in by stating Tampax Pearl will provide the best protection and give a good life during your period.
The Prevage anti-aging daily serum advertisement uses the
scientific evidence technique by providing percentages throughout their ad. The ad states, "96% improvement in skin texture," "89% improvement in radiance," and "65% improvement in skin tone." These percentages help sell the product because each of these percentages are over 50. The scientific evidence helps to give feedback and data from those who have previously used the product so that those who have not used it will see and want these same results.
Advanced
The Viper Room advertisement definitely exhibits the
card stacking technique. This whole advertisement tries to sell animal based products and even uses a python in their slogan to sell their product by mentioning, "python charms its way onto boots high and low." These advertisers are only giving buyers part of the story. They do not show how the process of how the snake skin gets onto the product. They do not show the graphic images either. Instead, they are only showing the favorable evidence, which is the shoe, to attract its buyers.
The StriVectin ad uses the
cause vs. correlation technique with the statement at the bottom. The ad states, "Today, there's a new challenge: Tech neck- the effect of repeatedly looking down at your phone. #FightTechNeck with StriVectin." This ad suggests that looking down at your phone causes wrinkles. This attracts buyers because the majority of people look down at their phone which the ad claims will cause wrinkles. This has noting to do with the cause of causing wrinkles, bu the correlation between the two reels people in to buy the product.
The Shoes First ad uses the
diversion technique. While the shoes are gorgeous, the ad strays away from the price. The advertisement's main attraction is the use of gold colors and the gold standard. The ad mentions that the pairs of shoes are "worth owning," however, it diverts the attention away from the price. If you look closely at the ad, the price is in a much smaller font. On the bottom right, the shoes are $2,390. This obscene price was diverted from the attention by being in a small font and also being off centered.
The
timing technique is used in the Bearpaw ad. "Fall into fashion" is a way of selling fall products and trendsetting a new style for the fall weather. This message is delivered at the perfect time because these furry boots are needed for warmth in the cold fall weather. The fall colors help to stimulate a desire to buy this product as well.
Bad Ad #1
The Miu Miu is a bad ad in my opinion because it makes no sense to me. Perfume is supposed to be a clean and nice scent. Incorporating a cat into this picture does not make me think of the nice and clean scent that comes with perfume. In fact, when I see the cat in this ad, I think of bad odor. While I love animals, they do tend to smell and they could very well be the reason why perfume is needed in the first place. The kitten in this ad only add playfulness; however, perfume is not playful. I think the ad could have done very well and made more sense without the kitten.
Bad Ad #2
The Feline By Voluminous Loreal is a bad ad for a few reasons. Personally, I think the woman's make-up in this ad does not look good. I think her makeup, her expression, and her dark surroundings enable the ad to come across eerie. Her eyeliner look is something that would be done on Halloween rather than wearing it on a daily basis. People are more attracted to makeup that is natural and glamorous rather than dark and eerie like the image depicted in this ad.